YouTopia Beauty Product

Fall of 2017 - Creative Brief

ABOUT - Montagne Jeunesse’s, 7th Heaven, is a cosmetic company that  originated in the United Kingdom and has expanded it’s range to America. 7th Heaven aims to create products which make a minimum impact on all forms of life at every stage and strive to become “100% renewable energy self-sufficient”.

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WHAT - Rebrand Montagne Jeunesse’s, 7th Heaven.

WHY - Rebrand 7th Heaven to reflect the company’s morals and brand personality.

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HOW - When rebranding this company, I wanted to continue with their fun, playful and natural brand personality while targeting young adults from fifteen to thirty years of age. My objective was to change their product name, 7th Heaven to YouTopia, a state of pure perfection for the environment and for one's beauty. I altered  the package design to something that would reflect the company’s morals and brand personality by incorporating my own handwriting to feel more organic.