Mesloe Herbal Boost

Fall of 2018 - Creative Brief

ABOUT - I created a package design for aloe powder, a unique product that is sold in an array of stores such as boutiques, health, retail, and gardening stores as well as online. It is used to promote one’s digestive system and is filled with an array of antioxidants and vitamins beneficial to one’s health. I created the concept to use the aloe powder as a supplement in smoothies or keep it in the tea packet to be infused in water. As well as aiding one’s health, this aloe powder can be mixed in with a spray bottle of water that can be sprayed onto plants leaves, increasing plant growth and strength, and improve resistance to environmental stress.

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WHAT - To create a package for aloe powder that utilizes natural plants to promote one’s health and to improve plant growth. 

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WHY - To reduce our company’s carbon footprint by providing a dual purpose of our products that give back to oneself and the environment.

HOW -  I created a package that opens with two sides: one for you, and one for the plant. The user will be able to tear down or tear off a tab where the tea packet can be grabbed from. The design is based loosely on Mesopotamia. The name Mesloe combines parts from Mesopotamia and aloe because aloe vera was first discovered in Mesopotamia. The symbols on the packaging are based on the shapes of cuneiform, the alphabet of Mesopotamia. Overall, this packaging has a dual purpose, for you and your plant and is distinguished by the two sides of the packaging.

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