URBN Annual Report Publication

WHAT - Create a 50 page Annual Report for Urban Outfitters INC. (URBN). 

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WHY - Provide readers with a comprehensive analysis of the fiscal year 2018.

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HOW - I researched the URBN company and read through previous annual reports to get a feel of what is most important to include. From there, I chose an existing URBN annual report to draw information, statistics, and financial statements from to be transformed into graphs and charts. I included an introductory page about the URBN company, notable events, global initiatives, personal stories, images, and quotes, to add a human element as well as a letter from CEO. To represent the URBN brand, I used the brand color for the cover that I perfect bound and included the brand color throughout the publication. The confetti that is seen throughout is based off of a Urban Outfitters storefront and I found it fitting to be used as a reflection of the brand: bold, playful, and creative. 

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